The Concept
Joey’s Urban is a fun and exciting restaurant concept focused on quality, speed and flavour. The menu has been specifically developed to invigorate the palate, excite our guests and control our franchise partners’ food costs. The menu has been streamlined to allow our franchise partners to concentrate on the operations and marketing of their business. We believe that focusing our franchise partners on their guests and on their service is integral to their success. It is the franchisor’s job to ensure that the menu and systems are in place at Joey’s Urban to make the operations of the restaurant as simple as possible.
Joey’s Urban has a contemporary interior with
vibrant colours and a comfortable feel. Our
signature Red is used throughout the space along with innovative floorings, cool fabrics, LCD TV’s for menu boards and entertainment as well as masonry feature walls. All of which combine for a hip, urban atmosphere that has guests returning time and time again.


